Nowadays within the framework of the Caspian Media Forum, media representatives from Azerbaijan and Kazakhstan have taken part in the "New Generation" program. They were told about how to make the media more modern and relevant.
The audience was welcomed by Roman Yadykin, Deputy Minister of Public Administration, Information Technologies and Communications of the Astrakhan Region, and Galina Belolipskaya, Head of the Department of Theory and History of Journalism at ASU.
"This is the third time we are meeting the New Generation program in Astrakhan. I am sure that everyone will be able to learn something new and useful for themselves here, " Roman Yadykin commented.
The leading speakers of the intensive course "How to work effectively with media products in the digital environment" were professors of the Higher School of Economics, experts of the program "Producer of the Future", experts of the ANO "Network", authors of the educational program "Digital producer in social media" Dmitry Beskromny and Vadim Slavgorodsky. The main goal of the educational crash course is to teach how to effectively develop a sustainable and necessary digital media for readers, according to the professors.
The speakers held several lectures for the participants of the media forum: the participants discussed a new paradigm of media consumption, learned how to analyze the competitive field, evaluated examples of best practices and outlined approaches to content planning and finding new ideas.
After the end of the lessons, the students received homework assignments, which they would check together tomorrow, September 10th. Then the intensive course will continue with lectures on new media and Telegram, the basics of content distribution in social media, and features of promotion methods on key platforms.
Representatives of the Caspian media will also take part in a discussion panel dedicated to educational media projects in the new information communications system, attend the plenary session "Tourism and ethno-cultural communications in the media space" within the framework of the Caspian Media Forum. It is very important to gather future professionals of the Caspian states on one platform and, at the same time, talk about important issues to develop a common view, understanding, and position.